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Affiliate Marketing – A Cost Effective Way to Advertise Your Business

Affiliate Marketing: Why it is One of the Most Cost-Effective Ways to Advertise Your Business

If you are reading this blog, you probably have heard of affiliate programs. But, just in case you do not know what they are, affiliate programs are forms of internet advertising that reward affiliates for driving traffic to an advertiser’s website or for other types of transactions such as generating leads.

An “affiliate” in this instance, is a person who directly promotes a specific product or service which is owned by someone else. Affiliates are not paid staff of the product’s company, nor are they considered an employee of any type.

How an affiliate marketing system works is that the advertiser provides pre-designed ads promoting their products or services to the affiliate. Then the affiliate places one, or more, of the ads on their own website. This in turn sends traffic from the affiliate’s website back to the advertiser’s site, lead capture form or other specified landing zone. Affiliates may place ads on their regular websites, blogs and even in eNewsletters. There are a variety of other ways to promote online that many ambitious affiliates make use of as well.

Payment to affiliates can be made for placing the ads on their sites. But usually, affiliates are paid only if clicks from the ads on their website result in an actual sale, lead generation or other desired transaction set by the advertiser. The ads are specially coded so that the system can easily track which affiliate’s link generated the click. The coding is important because advertisers with affiliate marketing programs usually have many affiliates who promote for them.

Simply put, affiliate marketing is about paying commissions to people who help you make sales.

The following list points out several reasons why internet marketers (merchants and affiliates) absolutely love affiliate marketing, not only as a form of advertising, but also as a means of income:

1. Affiliate Marketing is Low Cost

Many people are hesitant to begin a home based business because of the capital required. In affiliate marketing, you don’t have to spend large amounts of money to start earning.

2. Inventories are not Necessary

Product management, storage and shipping can be a hassle. An inventory is not asked to be maintained of affiliates. The merchant does the product fulfillment required.

3. Unlimited Income Through Leverage

When you have a paid job, your monthly income mainly relies on whether you go to work or not. With affiliate marketing, your affiliates alone could lead enough traffic to your site without you having to lift a finger, aside from providing them with your ads. Though not every web marketer earns a limitless income, it is a fact that all the necessary matters for the advertiser and internet marketer to be successful are available. It is simply a matter of each affiliate’s personal motivation and time spent promoting.

4. Worldwide Exposure

With affiliate marketing, you are dealing with a global marketplace. All you have to do is choose a product and prepare the necessary tools for your affiliates to lead traffic from just about anywhere in the world, to your website.

5. Low Risk

The main reason for internet marketers’ enthusiasm with affiliate marketing is its low risk factor in terms of advertising expense. For that reason, it is especially appealing to those with a small advertising budget.

6. Open 24 Hours, 7 Days a Week

With affiliate marketing, your business works every single second of every single day while targeting a worldwide market! What could be better than that?

Keep in mind, that no matter how effective your affiliates are, no sales will be made unless you work towards business success — first and throughout — the sales process. Gather all the right tools for yourself and your affiliates, and get all systems and software in place prior to soliciting for affiliates to come help you market. Be sure to provide them with a unique, in-demand product or service.

Additionally, have a professional and functional website ready for when the prospects that your affiliates send to you land there. Provide your affiliates with a variety of high quality ads to select from. And finally, be sure to follow through professionally and swiftly with your end of the transaction, whether it is sending out free reports, shipping products or contacting the prospect directly with more information.

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Free Internet Marketing Methods to Increase your Website Traffic

The following free internet marketing methods are not only for the budget conscious business owner, but apply to every business no matter where it is in terms of annual revenue. Practicing these simple suggestions can potentially bring not just more “traffic” to your website, but more targeted traffic. When you increase your website traffic with visitors who are directly interested in your topic or product rather than those that randomly land there, you will have more website success in terms of sales, signups — whatever your website’s goal is.

So below are some basic strategies that are recommended to help your products or services get presented in their most visible, thus sellable, state. Note that some are not “one time only” techniques, but methods that need to be repeated, generally on a regular basis, in order to improve your website’s visibility.

1. Promote your business through free search engine submission.

Submit your website to various search engines monthly. This will help make more people know that your website actually exists. If your time is limited for doing this task, aiming for the top search engines will be the way to go with this endeavor.

2. Improve your articles.

Yes, articles with good content do bring traffic to websites. But you can make these articles serve your website even better by including relevant keywords. Using free keyword suggestion tools will make this job much easier and quicker for you. Also, be sure to update your web site’s content by regularly checking the standing of your keywords with the current market and editing your articles as needed.

3. Acquire free content.

If you do not have time to increase the search engine friendliness of your website by doing a bit of your own article SEO (search engine optimization), you can obtain free content from article directories. This is a simple copy and paste system to get pertinent content for your site. These articles contain resource boxes — a snippet of information about the author and sometimes a link — which is a way to compensate the authors without you having to pay money for the usage of their write-ups.

4. Capitalize free comprehensive web traffic analyzers.

These are additional tools that you can make use of without costing you a cent. Your website’s hits statistics will be produced by this kind of internet marketing tool for your own analysis.

5. Monitor your website’s visibility.

Tools such as search engine position trackers may be used to see your website’s standing.

When putting to use any or all of the above mentioned convenient and free internet marketing methods, try to master their use so you can reap their ultimate benefits. Keep in mind that an increase in your website traffic will not be immediate, but can take from a few weeks to up to 3 or more months. But when your efforts do start paying off, your site visitors will be more regular and suited than if you had not attempted any of these techniques.

Feel free to comment below on any of these systems that have worked for you, or what other free methods you have had success with.