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What SEO Is and Why You Need it for Your Website

SEO, an acronym for “search engine optimization”, is a series of techniques used to increase the amount of visitors to a website. There are many methods in which to do this and almost as many terms to describe it. I will not take your time up in this article on the various ways to achieve SEO — the process of SEO is very extensive and warrants its own broadcast — but I will mention the importance of website optimization to you as a business owner.

First, lets look at the term “optimization” and what it means. Simply put, optimization means to make the best use of. Thus, SEO helps your website “earn its keep” for being online by directing targeted visitors to it.

Search Engines, as I am sure you know, are basically the way that internet users find what they are looking for. When your website is positioned properly on the internet, it will be found via the search engines quickly and effectively by those searching for your product, service, information, whatever it is your goals are – for your particular website.

There are literally millions of websites on the net all competing for visitors — therefore, you need to ensure your website appears at the top of the list for your particular niche so that your business will not be lost in these masses. This is not, impossible to do for those who are in the know.

Why Websites Are Important for Businesses

Nowadays, websites are an integral part of any business’ branding and marketing programs. So not having one simply because you figure no one will see it in the internet jungle is just bad business sense.

Websites are an amazing boon to 21st century business owners! They are a cost-effective, constant entity that can easily be updated with sales, specials & announcements. Websites can also be loaded with new products and services as needed, and equally important, old inventory and information can be removed instantly from the public’s eye.

Especially pleasing to businesses of all shapes and sizes, is the fact that websites can act as a storefront for those who do not have the means or the inclination to run a brick & mortar shop — or in addition to their physical stores.

Even if a business provides a service or product that cannot be accessed specifically online, websites are still the perfect branding and business fact tool. Full contact information, hours, location, mission statement, testimonials, and other distinct details about a business can be published online and accessed literally by the millions, from all over the globe! Additionally, websites can capture leads on auto-pilot, grasping your website visitors’ contact information for you to connect with them directly either on or offline.

This is unlike most other forms of business promotion such as newspaper and magazine advertising or direct mail which can convey one message, to a limited audience, and usually gets set aside and forgotten, or tossed in the recycle bin never to be seen again.

Website Ownership & Website Optimization
Must Go Hand in Hand

So now you can see why website optimization is such an important process that every business owner should employ. Both your potential clients and your current customers can make use of and benefit from your business website providing they can find it on the web.

The bottom line is — without internet traffic (visitors), websites are simply a waste of time and money.

I just entered into a partnership with a company called SEO Miracle. This gives me access to the best SEO out there, which in turn gives my clients access to the service when they to join SEO Miracle.

This new partnership allows me to deliver excellent SEO results for you. I am able to manage and monitor the work reports and rankings for my clients as well, so that I know you are being taken care of.

SEO Miracle has gotten amazing results for hundreds of competitive search terms for clients and comes highly recommended. I have found that they are the only SEO company right now that gives transparency to SEO by creating a platform for both my clients and myself, to see the work being done on my clients’ websites. Plus, there are no contracts to be locked into like so many other SEO services require.

Let’s talk further! Please fill out the form below and I will contact you to answer all of your questions regarding this essential business service.

Your Website Spokesperson

Get a Local Listing at Google Places for Free

google_places

Free local business website traffic.

Following is a useful resource you can add to your business promotion repertoire. This seems to be a little known local advertising opportunity that has big potential for businesses, especially those seeking nearby customers. Not only can businesses be found locally, but they are also rated here by customers as well. This is a wonderful resource for advertisers and consumers.

Google Places allows you to add the regular stuff like service locations and hours plus, up to 10 photos (well actually thumbnails) and even videos! Very comprehensive for a search engine listing.

Every little bit of search engine exposure does go a long way, especially when it is from Google. According to Wikipedia, Google receives several hundred million queries per day. That’s phenomenal!

And over my last decade of online business venturing I have come to realize that Google really does offer a lot for business owners and webmasters.

That is why I would like to share with you, Google Places: http://www.google.com/places, one of the many great services from Google you can use — for free — to promote your business.

I hope you utilize and enjoy this resource. Please do leave your comments here if and when you use this service to let us all know how your experience is with this.

Wishing peace and success to everyone!