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October 2017
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Custom Graphics by Sunflowers and Seagulls Promotional Services

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Custom Graphics by Sunflowers and Seagulls Promotional Services
Custom Graphics by Sunflowers and Seagulls Promotional Services

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Keeping In Touch With Your Clients for Little or No Cost

Here’s a little money-saving branding / public relations tip:

Keeping in touch with your current customers occasionally and letting them know you are thinking about them is a great way for them to remember who you are.

Sending an anniversary, birthday or some other occasion card that might even relate to what your business offers is always a great idea.

Also, sending thank you cards immediately after they have received your service or purchased your product(s) is a wise gesture for the savvy business person.

The best way to do this is to mail them a note card with of course, all of your contact information in it just in case they lost or tossed out your business card or ad. Be sure to include a new business card or two or three so they can pass some along to their friends and family; and a coupon or discount of some type to encourage them to use your products or services again, preferably with a “use by” date to create a call to action with urgency. Do give them a fair amount of time, such as 30-60 days to use the discount by, otherwise you will have wasted your time and theirs.

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You CAN Contact Your Customers For FREE Too

Nowadays, we have the wonderful option of eCards. You CAN save a bit of time, money and trees using eCards for this important part of your marketing plan. They are fast, many are free, and sometimes even better than a tangible card because they can come animated with sound effects and music.

The only drawback is that you cannot include your business card in them, so you may wish to physically send a note card via Postal Mail once in a while to get your business cards redistributed.

But you can still include a discount or special offer or coupon code, just type it in the message area after your full name, business name and full website address. It will need to be short and sweet because eCards don’t usually allow much room for a lot of text. Your website should have all of your other contact information on it so no need to clutter your card’s message area with any additional contact details.

Also, be sure to preview the card after you compose your text and before you send it in case some of your text was cut off for being too wordy.

Plus some eCard sites save your email addresses to an address book to make it easy to send to the same people over and over, some send you an email confirmation when the card has been previewed and some even allow you to pick a date ahead of time to send the cards so you can stage them, or send them while the idea is fresh on your mind.

Here are a few links to several places to send free eCards to get you started. There are of course many more companies that offer eCard services, a quick Google search will present you with scores of options to choose from. They have styles and occasions for everything:

The Nature Conservancy = share your love of God’s great gift to us = Christian themed cards

Animal Rescue Site = increase awareness for homeless and abused pets

Jacqie Lawson eCards = beautiful, animated and set incredible tones and moods

Dover Books eCards = show the art enthusiast in you by sending one of these

Evite = cards, invitations and planning ideas

Have a favorite eCard company that you use regularly? Tell us about it right here in the Comments section for this post, I would love to share your business suggestions with our readers.

Wishing you affordable and effective followups! :)

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